System Development
System Development is among the most important and costly aspects to Capability development.
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As a leader is it critical to understand and manage system development. Missing milestones or failing to deliver what the organization needs can have catastrophic consequences.
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Understanding the differences in development methodologies and constructing systems that build accountability to delivering results is a must for leaders. At QA we have scoured the world for the most proven methodologies and can help you select and operationalize what works best for you in even the most complex environments.
Data Science & AI
If Data is today's Prima Material then Data Science and AI are its Alchemy.
In today's digital world, it is the ability to gain actionable insights at speed and scale from data that differentiates winners from losers. Insights can translate into Sales, improved Strategy, more successful Kentic Operations, Situational Awareness, etc. But it is tradecraft that makes it happen.
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Having access to the world's best Data Scientists and developing clear Use Cases is key to producing results. Thus again, having a strategic partner that can both execute high-end Data Science work and guide leaders to ask the right questions and develop the right Use Cases is mandatory in today's ever-changing world.
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System Development
System Development is among the most important and costly aspects to Capability development.
​
As a leader is it critical to understand and manage system development. Missing milestones or failing to deliver what the organization needs can have catastrophic consequences.
​
Understanding the differences in development methodologies and constructing systems that build accountability to delivering results is a must for leaders. At QA we have scoured the world for the most proven methodologies and can help you select and operationalize what works best for you in even the most complex environments.
Data Science & AI
If Data is today's Prima Material then Data Science and AI are its Alchemy.
In today's digital world, it is the ability to gain actionable insights at speed and scale from data that differentiates winners from losers. Insights can translate into Sales, improved Strategy, more successful Kentic Operations, Situational Awareness, etc. But it is tradecraft that makes it happen.
​
Having access to the world's best Data Scientists and developing clear Use Cases is key to producing results. Thus again, having a strategic partner that can both execute high-end Data Science work and guide leaders to ask the right questions and develop the right Use Cases is mandatory in today's ever-changing world.
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System Development
System Development is among the most important and costly aspects to Capability development.
​
As a leader is it critical to understand and manage system development. Missing milestones or failing to deliver what the organization needs can have catastrophic consequences.
​
Understanding the differences in development methodologies and constructing systems that build accountability to delivering results is a must for leaders. At QA we have scoured the world for the most proven methodologies and can help you select and operationalize what works best for you in even the most complex environments.
Data Science & AI
If Data is today's Prima Material then Data Science and AI are its Alchemy.
In today's digital world, it is the ability to gain actionable insights at speed and scale from data that differentiates winners from losers. Insights can translate into Sales, improved Strategy, more successful Kentic Operations, Situational Awareness, etc. But it is tradecraft that makes it happen.
​
Having access to the world's best Data Scientists and developing clear Use Cases is key to producing results. Thus again, having a strategic partner that can both execute high-end Data Science work and guide leaders to ask the right questions and develop the right Use Cases is mandatory in today's ever-changing world.
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System Development
System Development is among the most important and costly aspects to Capability development.
​
As a leader is it critical to understand and manage system development. Missing milestones or failing to deliver what the organization needs can have catastrophic consequences.
​
Understanding the differences in development methodologies and constructing systems that build accountability to delivering results is a must for leaders. At QA we have scoured the world for the most proven methodologies and can help you select and operationalize what works best for you in even the most complex environments.
Data Science & AI
If Data is today's Prima Material then Data Science and AI are its Alchemy.
In today's digital world, it is the ability to gain actionable insights at speed and scale from data that differentiates winners from losers. Insights can translate into Sales, improved Strategy, more successful Kentic Operations, Situational Awareness, etc. But it is tradecraft that makes it happen.
​
Having access to the world's best Data Scientists and developing clear Use Cases is key to producing results. Thus again, having a strategic partner that can both execute high-end Data Science work and guide leaders to ask the right questions and develop the right Use Cases is mandatory in today's ever-changing world.
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System Development
System Development is among the most important and costly aspects to Capability development.
​
As a leader is it critical to understand and manage system development. Missing milestones or failing to deliver what the organization needs can have catastrophic consequences.
​
Understanding the differences in development methodologies and constructing systems that build accountability to delivering results is a must for leaders. At QA we have scoured the world for the most proven methodologies and can help you select and operationalize what works best for you in even the most complex environments.
Data Science & AI
If Data is today's Prima Material then Data Science and AI are its Alchemy.
In today's digital world, it is the ability to gain actionable insights at speed and scale from data that differentiates winners from losers. Insights can translate into Sales, improved Strategy, more successful Kentic Operations, Situational Awareness, etc. But it is tradecraft that makes it happen.
​
Having access to the world's best Data Scientists and developing clear Use Cases is key to producing results. Thus again, having a strategic partner that can both execute high-end Data Science work and guide leaders to ask the right questions and develop the right Use Cases is mandatory in today's ever-changing world.
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System Development
System Development is among the most important and costly aspects to Capability development.
​
As a leader is it critical to understand and manage system development. Missing milestones or failing to deliver what the organization needs can have catastrophic consequences.
​
Understanding the differences in development methodologies and constructing systems that build accountability to delivering results is a must for leaders. At QA we have scoured the world for the most proven methodologies and can help you select and operationalize what works best for you in even the most complex environments.
Data Science & AI
If Data is today's Prima Material then Data Science and AI are its Alchemy.
In today's digital world, it is the ability to gain actionable insights at speed and scale from data that differentiates winners from losers. Insights can translate into Sales, improved Strategy, more successful Kentic Operations, Situational Awareness, etc. But it is tradecraft that makes it happen.
​
Having access to the world's best Data Scientists and developing clear Use Cases is key to producing results. Thus again, having a strategic partner that can both execute high-end Data Science work and guide leaders to ask the right questions and develop the right Use Cases is mandatory in today's ever-changing world.
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SCIENTIA ET SAPIENTIA
TO THE WEBSITE OF
DR. MARTY TREVINO
The 15 Second Intro
My name is Dr. Marty Trevino; I am a Theoretical Scientist/Technologist specializing in Data-Driven Decision-Making (DDDM)/Digital Transformation & Human AI Complimentarity.
My Uniqueness is that as a Cognitive Neuroscientist, I approach DDDM and AI Complimentary from the unique lens of the Human Brain. The Human Factor is often overlooked or not well understood when integrating technology.
At the highest level, I guide C-Suite executives in asking, "What is possible?" and then doing the hands-on work to make it happen to report to the C-Suite. This is fundamentally different than a Data Scientist who is told "what" is to be done and asks "how" and "where is data?"
I perform deep research for firms as components of Technical and Digital Strategy. I am a published writer and speaker. I execute working sessions for firms seeking to mate Humans and AI and advance decision-making with data (fully automated - human-centric).
My passion is working with teams to create Advanced Analytic Systems that inform strategic decision-making
Artificial Intelligence (AI) is the word of our era, and for a good reason. Never before has mankind developed technology so uniquely complimentary with abilities that parallel the human brain - calculating, reasoning, remembering, and predicting. AI has the potential to bring game-changing improvements in Productivity, Performance, Problem Solving, and Innovation.
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Yet, AI is also the single most misunderstood technology in history with most organizational leaders having only a cursor understanding of its capabilities.
The most direct starting point is to engage scientists/technologist who spend all their time understanding the tech, its dynamics and capabilities. Then thoughtfully lay out an agile strategy to maximize the goodness within an ethical and human factors framework. ​​
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The center of gravity for all AI, Analytics Strategy, and DX is the central element of Complementarity - not replacement.
Humans and AI work seamlessly with a scientific foundation.
Welcome to the world of Cognitive Neuroscience & Technology.
It is here that an entirely new body of knowledge will make the greatest impact on management - and it has nothing to do with computers, data or math.
THE COGNITIVE NEUROSCIENCE OF DECISION-MAKING
Only through a deep understanding of the brain, how it makes decisions and trusts technology will we unlock the full potential of Human/AI Augmentation
​Instilling Data-Driven Decision-Making into the DNA of firms has been a long sought-after and never achieved goal - regardless of if an executive claims victory. Simply stated - the brain makes decisions in very specific ways when using data; it trusts technology in very different ways than it extends trust to people. This is why no amount of data modeling, making data available to people, or visualizing of data will affect certain types of critical decisions. It has been a fool's errand for many firms to believe that simply making data and dashboards available to people would lead to "better decisions."
We now stand at the beginning of a new age where new technology (AI) may be able to augment the brain's decision-making in ways that business intelligence platforms failed. To accomplish this, we must have a deep understanding of how the brain and AI are "uniquely. complementary."
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Human Memory: Our memory is not precise recollections of events. It captures the essential elements and correlations of sequences of events and their outcomes. This functioning of memory is essential to our survival - we want to remember what we did right to create positive outcomes and repeat them.
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Our memory is Invariant. Memories, in essence, point back to themselves. The brain can recollect an entire memory from a fragment - even if that fragment is only partially accurate.
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AI Memory is the exact opposite - it is precise to the 'n-th' detail. Computers 'recall' through correlational searches - utilizing probabilities and defined patterns. This directly complements human memory as the precise events are in the AI while the outcomes and correlations are in the brain. And when paired with Natural Language Processing and advanced visualization techniques, such as combinations of 2 & 3 Dimensions, the potential to influence the brain's Understanding, Framing, and final Decision-Making is limitless.
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We can now pair AI to the individual users' state and trait psychology, heuristics, bias, and preferences.... all of this will further our fundamental concept of Augmentation and unique complementarity.
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The Age of Augmentation - Cyber/Physical Fusion
The age of Human/Tech/AI
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The greatest gains in innovation, valuation, and problem-solving will come from organizations with Human/Tech/AI Augmentation at the center of their business models.
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AI has become an unavoidable reality and distraction, with the news cycle parading the 'shiny new thing' and "experts" coming out of the woodwork. Generative AI built on Large Language Models (LLMs) and Artificial Neural Nets (ANNs) have all become household words and for good reason. But there are nuances, limitations, and unreal expectations that have to be discussed in depth if we are to realize the potential of this technology.
Central to the brain's decision-making is perception and a conceptual structure. If we are to shape new and
current businesses, we need a conceptual structure - an elegant and simple tenet upon which all other constructs
will be predicated.
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The Human Brain and AI, as we know it today, are intrinsically different yet uniquely complementary. Never in human history has such a relationship existed between man and technology. The greatest gains in innovation, valuation, and problem-solving will come from new models of Humans & AI working seamlessly.
Replacement will occur as it does with every technological revolution but will largely only yield incremental gains and thus should not be the focus of most firms. Novel models of Human/Tech/AI Complimentary will yield order-of-magnitude leaps in Innovation and problem-solving. Organizations that thoughtfully pursue this tenet will be at the top of the valuation power curve.
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I invite you to explore what is possible when we mate the beautiful human brain with AI to solve what are today unsolvable problems